Builder merchaNdising services

For builders and Developers

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Vacant home spaces are sad...they convey a loss.  They say, "What's wrong with me?  No one lives here..."  Idea Design wants to change all that...

We have found much success working with builders and developers right from the beginning, the construction process.  We can help you coordinate selections, trim packages, lighting locations and paint colors so that the spec home or development you are marketing has an edge over your competition.  The emotional impact of market-appropriate color, lighting and finishes will drive your sales.

Idea Design carefully considers the market...who's going to buy this home?  All selections are based upon that criteria.  It all starts with the buyer.  We want to excite that potential buyer and make them feel that this is where they belong..."this is how I want to live...this is who I strive to be."

After that, we'd like to take it a step further - help you make that house a home.  Furnishing a model home or spec home communicates many things to your prospects.  They can envision their own furniture there and start to "mentally move in."  Furnished spaces feel bigger.  The fear of open, empty rooms is gone.  Idea Design-ed projects target the buyer through memory points and creative use of color and space.  We strive to have that buyer drive away and remember YOUR model... all of the sudden, they want to live in YOUR home, not your competition's.

Idea Design can achieve a lot with a little furnishing, if that's what your budget allows.  Furnishings can be purchased or rented, dependent on your needs.  We will coordinate the entire project professionally, work with your subs, handle all installation details, move-in and move-out according to your time frame.